As soon as the company was founded in 2012, work began on the building of a reference work on everything related to digital marketing. Though at the beginning, it was mainly the company’s employees themselves which used the encyclopaedia, over time more and more external users started to access it.

As the encyclopaedia became more and more successful, the decision was quickly made to transfer it to a wiki. “We needed a tool which was technically simple with a well-organised and easy to understand range of functions. It had to provide an easily operated search function and not only make our resources more attractive but also offer the external user the opportunity to work with them,” said Mitifiot. External expertise was needed for this and while searching for a competent wikimedia agency, Ryte hit upon Hallo Welt GmbH in Regensburg.

Picture: View of the Munich office of Ryte GmbH

Since February 2018, there has been the new Ryte wiki, based on BlueSpice 3 software, tailored to Ryte’s corporate design, which can so far be accessed in four languages: German, English, Spanish and French. Five employees from Ryte’s marketing team have admin permissions so they can update content and proof read the contributions of external users. A reliable point of contact at Hallo Welt guarantees the technical support required.

The wiki contains about 1,500 pages where you can find terminology, exact definitions and further interesting aspects of digital marketing, classified into seven categories: online marketing, search machine optimization, social media, usability, mobile marketing, web analysis and development. “It is particularly important for us that our encyclopaedia, in accordance with with the wiki code, does not contain any advertising,” emphasises Pauline Mitifiot. “This not only means that only credible and relevant data is included, but also that we have a very high positioning with search engines.” (sa)